Do I need experience in the speaking industry?

No. The lab starts with how the business works and builds from there. Event, admin, or sales experience helps, but it isn't required.

Do I need to have a speaker client already?

No. Week 8 covers how to land your first speaker clients. If you already support a speaker, you can apply everything to their bookings as you go.

How much time does it take each week?

Plan for the 90-minute live session plus about [X] hours to complete assignments.

What if I miss a live session?

All live sessions are recorded and available to every enrolled participant.

What's the difference between the Lab and Apprentice?

The Lab gives you live group training and feedback. Apprentice adds private one-on-one time with Ebony and Keisha, review of real outreach you send, and eligibility to apply for our licensing program.

Eb & Kei Speaker Co.

Booking Manager Lab

Learn to book speakers for paid engagements — from the first pitch to the signed contract.

An 8-week, hands-on training program for aspiring booking managers and speaker support professionals, led by a booking agent with 10+ years of closing paid engagements.

Who it's for

Speakers need someone who can get them booked. Most people who want to do that work have never been shown how the business actually runs. This lab teaches the full job — not just how to find a gig, but how to negotiate it, contract it, and get paid for it.

This program is for you if:

You want to become a booking manager or speaker agent
You already support a speaker and want to start bringing in paid engagements
You work in events or admin and want to turn that experience into a commission-based career

Why it's worth it: Booking managers commonly earn a commission on every engagement they close. At a 20% commission, a single $5,000 booking earns $1,000. The skills you learn here are built to pay for themselves.

Get in touch

What you'll learn

Eight weeks. Every stage of a booking, from signing a speaker to getting them rebooked.

WEEK 01

The Business of Booking

— What a booking manager is responsible for, how commission models work, and the agreements that protect you and your speaker.

WEEK 02

Positioning a Speaker to Be Bookable

— Sharpening your speaker's "I help" statement, signature topics, and the one-liner that makes a decision-maker say "we need them."

WEEK 03

Finding the Right Opportunities

— Where the paid engagements actually live, how to build a target list, and how to spot which events have budget.

WEEK 04

Outreach & Pitching

— Emails and pitches that get replies, tailored to schools, corporate, faith-based, and association audiences.

WEEK 05

Follow-Up & Pipeline Management

— Running a pipeline so no lead gets lost and every conversation moves forward.

WEEK 06

Negotiating Fees & Writing Proposals

— Quoting with confidence, handling budget pushback, and presenting proposals that close.

WEEK 07

Contracts, Deposits & Event Logistics

— Locking in the agreement, collecting payment, and preparing your speaker for a smooth event day.

WEEK 08

Rebooking & Building Your Roster

— Turning one engagement into the next, reporting results to your speaker, and landing your first speaker clients.

Choose your path

Three ways to join. Each level adds more live time with Ebony and Keisha and more feedback on your real work

Foundations

$997

Learn the system at your

own pace.

All 8 recorded training modules
Done-for-you templates: pitch emails, target list, proposal, and contract checklist
3 live group workshops (about 4.5 hours of live training)

Enroll in Foundations